Tara Franz

I’m a Sociologist who got so excited about digital culture and digital platforms that I woke up one day and found I am a UX Researcher. After completing an M.A Sociology, and an Honors BA in Sociology, both with a focus in digital culture I quickly joined the digital agency and UX business world to apply my strategic thinking, analysis and problem solving skills to user experiences. I have always focused in qualitative research working on innovative qualitative research strategies and unique research projects that broke into a new way of looking at research participants, the internet research field and internet culture. I now work on software and hardware experiences of VR, by understanding human behavior as it relates to using technology (or not!).

My Sessions

Accelerating UX: Leadership in a time of growth and change

Ballroom 1

User Experience (UX) as a discipline is moving fast. Join us to understand what UX is, where we have been and where we are going. Top UX practitioners from Oculus, Humankind and Intel will share their unique career paths to the field, key UX challenges and strategies, the ever-expanding scope of influence and impact and […]