Tara Franz

I’m a Sociologist who got so excited about digital culture and digital platforms that I woke up one day and found I am a UX Researcher. After completing an M.A Sociology, and an Honors BA in Sociology, both with a focus in digital culture I quickly joined the digital agency and UX business world to apply my strategic thinking, analysis and problem solving skills to user experiences. I have always focused in qualitative research working on innovative qualitative research strategies and unique research projects that broke into a new way of looking at research participants, the internet research field and internet culture. I now work on software and hardware experiences of VR, by understanding human behavior as it relates to using technology (or not!).

My Sessions

Accelerating UX: Leadership in a time of growth and change

Ballroom 2