speaker-info

Rachel Payne

CEO of FEM Inc

Rachel Payne is Founder and CEO of FEM Inc. Rachel Payne started FEM Inc. when she realized that there was an enormous opportunity for innovation in entertainment using a data-driven approach. In her prior role as Principal, Global Strategic Alliances at Google, she worked with top executives across the company to develop comprehensive strategies for their largest global partners, including Sony, Disney, NewsCorp and Samsung. She also served externally as the global point of contact for some of the company’s most important relationships, including Sony. It was in this capacity that she was able to identify a unique opportunity in the entertainment ecosystem to serve to meet a diverse set of user needs for better entertainment. Prior to this, Rachel was Head of Industry for Technology, running cross-platform media sales teams managing advertising spend from Google’s largest technology partners. She originally joined Google on the founding team of Google.org, and was Senior Program Officer on the Global Development team. She later led Google’s international business operations in emerging and developing markets as a Country Manager in subSaharan Africa, on the regional Africa management team. Rachel has been on the founding or early teams of several successful ventures in Silicon Valley including Hotwire (acquired by IAC) and Billpoint (acquired by eBay). In 2005, Rachel Co-Founded inDplay – a media company providing cross-platform distribution for independent, professionally-produced content – and served on the Board of Directors until 2007 (acquired by Discovery Media Group); angel investors included: Rachel Payne started FEM Inc. when she realized that there was an enormous opportunity for innovation in entertainment using a data-driven approach. In her prior role as Principal, Global Strategic Alliances at Google, she worked with top executives across the company to develop comprehensive strategies for their largest global partners, including Sony, Disney, NewsCorp and Samsung. She also served externally as the global point of contact for some of the company’s most important relationships, including Sony. It was in this capacity that she was able to identify a unique opportunity in the entertainment ecosystem to serve to meet a diverse set of user needs for better entertainment. She originally joined Google on the founding team of Google.org. She later led Google’s international business operations in emerging and developing markets as a Country Manager in sub-Saharan Africa, on the regional Africa management team. Prior to this, she was President and Co-Founder of inDplay, a cloud-based rights and contract management service for studios that enabled rights licensing globally. inDplay was acquired in 2008 by Discovery Media Holding Company. Previously, she was on the early teams of Billpoint (Sequoia-funded, eBay acquired) and Hotwire (Texas Pacific Ventures-funded, IAC acquired). She started her career in technology at IDG, working in business development for PC World. She has a BA from Smith College and MBA from Stanford University. Eric Schmidt, William Randolph Hearst III and Shai Agassi. Rachel serves on the Board of Directors for BRAC USA, KCET/LinkTV public media company and CREDO Mobile (Working Assets). Rachel earned an MBA in Global Management and Public Management from Stanford University and a B.A. with distinction from Smith College. She resides in California.

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